Our Strategy

Platform Investment Strategy

The current media industry backdrop of technological change, shifting consumer behavior and accelerating de-consolidation offers a unique opportunity to invest in new companies and to acquire underutilized media assets.  The dynamism in the market creates opportunities in venture investing and private equity.  We have therefore adopted a sector specific, multi-stage strategy which allows us the flexibility to pursue the most attractive opportunities through special opportunity vehicles and advisory relationships.  We give tremendous attention to each investment.  Our deal-by-deal approach demands that we give 100% to support the companies in which we invest.

Platform seeks companies which have the ability to take advantage of powerful consumer demand, new tools, and more profitable business models.  We partner with management who understand the new realities of the industry and who are able to build media platforms around clear and compelling consumer needs.

We look for opportunities to invest in companies that do the following things well:

1. Attract and retain outstanding entrepreneurial leaders and teams

  • Support visionary entrepreneurial leaders with an ability to execute
  • Align economic incentives and provide company with a sense of mission and purpose

2. Articulate a clear and simple idea for the business

  • Allow all stakeholders to understand the benefit to consumers
  • Take advantage of areas where traditional media has failed to satisfy new consumer demand

3. Identify and serve significant consumer demand in large markets

  • Solve a compelling problem tied to a market opportunity with size, growth and strong revenue possibilities
  • Take advantage of the rising tides of new demographic and psychographic market segments

4. Design business strategies to realize the powerful network effects that create competitive advantage

  • Use new technologies to build marketplaces and communities that deliver new experiences and enable new cost-efficient structures
  • Set a goal for transformative change in the market through the execution of new business models

5. Set company priorities to build a distinct brand and corporate mission

  • Enhance competitiveness through a commitment to mission that in understood by all stakeholders and strengthens community
  • Focus on an integrated marketing and communications approach to building the brand and establishing the corporate narrative